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ONE Pleasanton Strategic Plan

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Quarterly Update

2025 — Q2

Pleasanton’s five-year Citywide Strategic Plan (2023–2028) sets the vision, mission, and values that guide the City’s priorities and actions. Adopted in October 2023, the plan outlines 47 strategies across five goals, updated regularly to align with City Council priorities, resources, and community needs.

Strategic Plan

A progressive path for Pleasanton for the next five years, from 2023 through 2028.
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Five Goals of ONE Pleasanton

  • Funding Our Future: Fiscal Sustainability
  • Optimizing Our Organization: Organizational Effectiveness
  • Investing in Our Environment: Infrastructure, Public Facilities, and Sustainability
  • Safeguarding Our City: Public Safety and Emergency Preparedness
  • Building a Community Where Everyone Belongs: Livability and Community Development

Council Priority Strategies

The City Council identified seven priority strategies for focused attention during the January 29, 2025 City Council Retreat:

  1. Funding Our Future: Develop long-term strategy for funding facility and infrastructure needs.
  2. Investing in Our Environment: Develop Asset Management Plan.
  3. Investing in Our Environment: Fund and implement PFAS water supply solutions.
  4. Safeguarding Our City: Assess emergency preparedness capabilities.
  5. Funding Our Future: Identify expanded/new revenue sources.
  6. Building a Community: Implement 2024–2028 Economic Development Strategic Plan.
  7. Building a Community: Advance the East Pleasanton Specific Plan.

Council Priority Updates

The City is making progress advancing the ONE Pleasanton Strategic Plan Priority to Implement the updated 2024–2028 Economic Development Strategic Plan (EDSP).

Key Highlights

  • Strategic Plan Priority E.4 implementation is underway through reorganization, new department capacity, and strengthened business partnerships.
  • Phase 1 of the Retail Attraction Strategy (market analysis, void assessment) is complete; Phase 2 implementation is in progress.
  • Innovation-Based Business municipal code updates are completed, supporting the EDSP goals of clearer, more efficient processes.
  • Ongoing collaboration with Visit Tri-Valley and business groups

What’s Ahead in 2026

  • Recruitment of Economic Development Manager
  • Next phase of Retail Attraction Strategy
  • Additional permit streamlining and process tools
  • Tourism and hospitality partnerships tied to local revenue growth

Economic Development Reporting

This fall, the City is advancing several initiatives that strengthen preparedness, improve resources, and enhance resilience for both the organization and the community. These actions reflect measurable progress toward the Council’s ONE Pleasanton Strategic Plan, Goal D. Safeguarding Our City: Strategy 1. Assess the City’s overall emergency preparedness capabilities, resources, and tools and implement changes as needed.

September National Preparedness Month Participation

Aligning with the Ready.gov campaign to build awareness and encourage household-level preparedness across Pleasanton through:

  • Farmers Market information booth (September 27)
  • Personal Preparedness Workshop (September 23, 6:30–8:00 p.m., Council Chambers)

Emergency Operations Plan Update

Ongoing Preparedness Efforts with PG&E

  • PG&E to Host Information Event in Pleasanton (October 6, 5:30 – 7:00 p.m., Senior Center -5353 Sunol Boulevard)
  • Continued communication with PG&E to mitigate power outages

Project Prioritization

At the July 15, 2025 City Council Workshop, the City launched a Project Prioritization process to align the Strategic Plan with available resources and staff capacity. Projects were grouped into four categories —Must-Do, Committed Priorities, Strategic Pipeline, and Deferred — to ensure that limited funding and staffing are directed toward the City’s most important needs. This framework directly supports the ONE Pleasanton Strategic Plan, providing a clear path for turning strategies into action.

Plan Updates & Progress

Strategic Plan Adoption

October 3, 2023 – City Council approved the five-year citywide strategic plan.

Year One Update (FY 2023/24)

June 4, 2024 – First annual implementation update.

Year Two Update (FY 2024/25)

March 18, 2025 – Two-year implementation update.

City Council Retreat

January 29, 2025 – Retreat focused on governance, priority setting, and good practices.

Project Prioritization Workshop

July 15, 2025 – Council workshop to categorize projects into Must-Do, Committed Priorities, Strategic Pipeline, and Deferred.

Administration Hours

City Manager
123 Main Street
PO Box 520
Pleasanton, CA 94566

Monday – Friday, 8:00 a.m. – 5:00 p.m.

Phone: (925) 931-5002

Contact us by filling out the form below:

Strategic Plan

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