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ONE Pleasanton Strategic Plan

Pleasanton’s five-year citywide Strategic Plan (2023–2028) sets the vision, mission, and values that guide the City’s priorities and actions. Adopted in October 2023, the plan outlines 47 strategies across five goals, updated regularly to align with City Council priorities, resources, and community needs.

Strategic Plan

A progressive path for Pleasanton for the next five years, from 2023 through 2028.
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Five Goals of ONE Pleasanton

  • Funding Our Future: Fiscal Sustainability
  • Optimizing Our Organization: Organizational Effectiveness
  • Investing in Our Environment: Infrastructure, Public Facilities, and Sustainability
  • Safeguarding Our City: Public Safety and Emergency Preparedness
  • Building a Community Where Everyone Belongs: Livability and Community Development

This Strategic Plan sets a progressive path for Pleasanton for the next five years, from 2023 through 2028. The plan will be integrated with the City’s annual budget development, the capital project planning process, and other plans and programs to align strategies with resources to deliver successful outcomes. This Strategic Plan serves as a roadmap, reflecting City Council policy direction to achieve five key goals:

  • Funding Our Future: Fiscal Sustainability
  • Optimizing Our Organization: Organizational Effectiveness
  • Investing in Our Environment: Infrastructure, Public Facilities, and Sustainability
  • Safeguarding Our City: Public Safety and Emergency Preparedness
  • Building a Community Where Everyone Belongs: Livability and Community Development

The City Council adopted the strategic plan in October 2023, which includes a renewed vision, mission, values, and high-level goals. 

City Council Agenda Report – October 10, 2023

The Strategic Plan Explained

Council Priority Strategies

The City Council identified seven priority strategies for focused attention during the January 29, 2025 City Council Retreat:

  1. Funding Our Future: Develop long-term strategy for funding facility and infrastructure needs.
  2. Investing in Our Environment: Develop Asset Management Plan.
  3. Investing in Our Environment: Fund and implement PFAS water supply solutions.
  4. Safeguarding Our City: Assess emergency preparedness capabilities.
  5. Funding Our Future: Identify expanded/new revenue sources.
  6. Building a Community: Implement 2024–2028 Economic Development Strategic Plan.
  7. Building a Community: Advance the East Pleasanton Specific Plan

Council Priority Update

Emergency Management

This fall, the City is advancing several initiatives that strengthen preparedness, improve resources, and enhance resilience for both the organization and the community. These actions reflect measurable progress toward the Council’s ONE Pleasanton Strategic Plan, Goal D. Safeguarding Our City: Strategy 1. Assess the City’s overall emergency preparedness capabilities, resources, and tools and implement changes as needed.

September National Preparedness Month Participation

Aligning with the Ready.gov campaign to build awareness and encourage household-level preparedness across Pleasanton through:

  • Farmers Market information booth (September 27)
  • Personal Preparedness Workshop (September 23, 6:30–8:00 p.m., Council Chambers)

Emergency Operations Plan Update

Ongoing Preparedness Efforts with PG&E

  • PG&E to Host Information Event in Pleasanton (October 6, 5:30 – 7:00 p.m., Senior Center -5353 Sunol Boulevard)
  • Continued communication with PG&E to mitigate power outages

Project Prioritization

At the July 15, 2025 City Council Workshop, the City launched a Project Prioritization process to align the Strategic Plan with available resources and staff capacity. Projects were grouped into four categories —Must-Do, Committed Priorities, Strategic Pipeline, and Deferred — to ensure that limited funding and staffing are directed toward the City’s most important needs. This framework directly supports the ONE Pleasanton Strategic Plan, providing a clear path for turning strategies into action.

Plan Updates & Progress

Strategic Plan Adoption

October 3, 2023 – City Council approved the five-year citywide strategic plan.

Year One Update (FY 2023/24)

June 4, 2024 – First annual implementation update.

Year Two Update (FY 2024/25)

March 18, 2025 – Two-year implementation update.

City Council Retreat

January 29, 2025 – Retreat focused on governance, priority setting, and good practices.

Project Prioritization Workshop

July 15, 2025 – Council workshop to categorize projects into Must-Do, Committed Priorities, Strategic Pipeline, and Deferred.

Stay Informed – Progress Dashboard Coming Soon

The Strategic Plan is updated regularly. Future updates will include progress dashboards, community engagement opportunities, and reports to the City Council

Strategic Plan Overview

Strategic planning is about identifying priorities for the City to balance the needs and interests of the community with resources available. Developing a longer-term plan that considers budget, staffing, infrastructure, project timelines and existing Citywide plans (such as the Climate Action Plan) and that also reflects our shared mission, vision and values, will provide an integrated and continuous approach to planning.

Strategic planning involves establishing a vision for the future and a clear mission, articulating the City’s values, establishing goals, identifying priority strategies and creating a plan of action to ensure timely results. The citywide Strategic Plan will include 3 main elements:

  • Mission
    • Vision
    • Values
  • Multi-Year Goals and Strategies
    • Implementation Action Plan
    • Budget Analysis
  • Priority-Setting Process
    • Replaces current Council Priority process
    • Tied to goals
While the City is obligated to deliver essential services, like public safety, permits, utilities and more (bottom of the pyramid), there are also critical emerging issues like homelessness, climate change and water availability for the City to address, in addition to delivering a wide variety of community amenities (tip of the pyramid). For the City to continue our daily work to deliver key services and also work to solve pressing problems and improve our City, we need to decide together what to prioritize.
Under the previous process, projects became a part of the two-year work plan and were categorized based on timing (i.e. projects to begin work in year one, year two, or as time allows). If projects were not completed in the two-year time frame they were considered to be carried over to the next two-year period. Going forward, the Strategic Plan will consider available resources as well as a shared vision, mission, values and other city plans to define priorities and set strategic goals across a five-year term, with scheduled adjustments as needed to adapt to changing circumstances.

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City Manager
123 Main Street
PO Box 520
Pleasanton, CA 94566

Monday – Friday, 8:00 a.m. – 5:00 p.m.

Phone: (925) 931-5002

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Strategic Plan

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