November 2024 Measure

November 5, 2024 – General Municipal Election

On July 16, 2024 the City Council voted to place a ballot measure on the November 5, 2024 General Municipal Election ballot. The ballot measure asks the following question:

Pleasanton Essential Services Protection Measure – Measure PP

To maintain city services and minimize cuts, such as police and fire protection; 911 emergency response; disaster preparedness; pedestrian safety; park maintenance; pothole repair and street maintenance; recreation programs; open space preservation; and other general government uses; shall the City of Pleasanton’s measure to establish a half-cent sales tax, providing approximately $10,000,000 annually for 10 years, keeping all funds local, with annual audits, public spending disclosure, and oversight, be adopted?

• Resolution and Proposed Ordinance (full text)
• Impartial Analysis
• Argument in Favor of Measure PP
  Rebuttal to Argument in Favor of Measure PP
• Argument Against Measure PP
  Rebuttal to Argument Against Measure PP

Arguments and Rebuttals

Direct arguments are due to the City Clerk, by August 12, 2024, by 4 p.m. Direct arguments shall not exceed 300 words and shall not be signed by more than five persons.

Rebuttal arguments are due to the City Clerk by August 19, 2024, by 4 p.m. Rebuttal arguments shall not exceed 250 words and shall be signed by not more than five persons.

Arguments and rebuttals will need to be provided in hard copy and electronically. Please contact the City Clerk to obtain an argument submittal form.